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Why Microsoft's Media Creation Tool Is a UX Disaster (And How I’d Fix It)

A brutally honest teardown of Microsoft’s Media Creation Tool UX — and a step-by-step proposal to redesign it from scratch with real user empathy.

February 10, 2023

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5 min read

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Listen (Work In Progress)


Table of Contents

  1. Introduction
  2. So, what exactly has happened, and why was it so frustrating?
  3. Lessons to learn
  4. A picture is worth a thousand words
  5. Why did I write all of this?
  6. Special thanks to

Introduction

Dear Microsoft people.

I can’t stop being amazed at how well Windows can run a very complicated task, such as a modern 3D AAA videogame, but is unable to properly execute a more mundane routine, like creating a bootable USB flash drive.

Yes, I’m talking about the Media Creation Tool. Recently, I’ve used it. And my experience was so horrible, I was pretty much forced to use a pirate site. Can you imagine that?


So, what exactly has happened, and why was it so frustrating?

First of all, multiple “Getting a few things ready” screens. What things, guys? Why does it require time? Why don’t you want to be more specific and give the user more info? Why do you hate feedback?

Getting a few things ready What is happening here, guys?

There was a problem running this tool That’s (NOT) a good example of error handling

And more, multiple bugs or bad UX decisions. You’ve downloaded all the data, but the USB drive\SD card\DVD disk contains some errors? You’re done. There is no option (at least what I’ve witnessed with my USB drive) to save your progress, no button “Retry” or “Use another USB\SD card\DVD”. Nope. Close the tool and start again

Free disk space needed Do you see what’s wrong with this screen?

I’ll tell you: no “Retry”, no “Choose another disk to store data on” or “Save directly to USB\SD card” in case of bootable media creation. Nah.

When I experienced this and other troubles, I just gave up and went to the pirate torrent site to get the Windows ISO.


Lessons to learn

I got it, Microsoft is a poor company that can’t spend more money on designers and developers, so I’ll help you to form a better view of a future tool, and I’ll do it for free:

Greetings screen with language selection option Greetings screen with language selection option

Screen with target selection option Screen with target selection option

Screen with architecture selection option Screen with architecture selection option

Screen with destination selection option Screen with destination selection option

Loading screen with a cancel option Loading screen with a cancel option

Outro screen Outro screen

That’s it. We did it, Patric. We’ve built a better Media Creation Tool. However, that’s the simple case. For a more complete solution, we should add to this:


A picture is worth a thousand words

So I created a really small React SPA. It can be found here.

It’s a very crude and basic mockup, but I think it could illustrate my points.


Why did I write all of this?

I do not doubt that there wouldn’t be any changes in the Media Creation Tool at all, because Windows 11 is a top priority. But I can only hope that the next instrument for creating a bootable device from Microsoft would be more user-friendly, more advanced, more useful, and provide a better and smoother experience. Because, you know, it’s a shame that such a big corporation cannot build a tool on par with free and open-source utilities, like UNetbootin or Etcher.


Special thanks to: